Tuesday, September 28, 2010
Monday, September 27, 2010
NEW website is now Online
Come visit our new website at http://www.startsmartbusiness.com/ and see some of the new features we have added as well as new print services including booklets and large format items such as signs and banners. Remember to get a quote from us before you do your next project.
Tuesday, September 14, 2010
Why just having a website is not enough.
This topic keeps coming up time after time in discussions with friends and clients, "I have a website why are people not flocking to the door of my business?" The answer is simple no one can find you on the Internet. Today with so many sites on the Internet it is getting more and more difficult for small and large businesses to stand out from the clutter that exists. You may have the greatest product and website out there going but unless your customers can find you in a search all your efforts are wasted.
How do I solve this you ask?
Well to start you need to get your site indexed by the search engines, the best starting point is Google which makes up the largest percentage of search traffic world wide. The other search engines will actually pull from Google so this is where you need to start first. The next steps you need to take is you need to add content to your website that isn't stagnant, by that I mean you just can't put your website online and hope for the best it needs to change with news updates, blogs like this one, videos and product/service reviews. Sound difficult really it's not it just takes a little bit of work but these are all parts that will add to your Internet marketing campaign (more on this later). These are just the base steps to getting your website moving up the ladder on the search results and getting it found. The most important tip we can give our clients is don't put all your eggs in one basket, just because you have a website does not mean that you abandon all other types of advertising. Instead combine print advertising to push traffic to your website, by this I mean don't take out the full page ad and try and tell the customer everything instead take out smaller ads in more media and direct them to your website for more information. It is far more economical to give your customers all the relevant details online than it is to be putting it in print.
If you would like more details on this or other topics concerning your companies website please feel free to contact us for a consultation.
How do I solve this you ask?
Well to start you need to get your site indexed by the search engines, the best starting point is Google which makes up the largest percentage of search traffic world wide. The other search engines will actually pull from Google so this is where you need to start first. The next steps you need to take is you need to add content to your website that isn't stagnant, by that I mean you just can't put your website online and hope for the best it needs to change with news updates, blogs like this one, videos and product/service reviews. Sound difficult really it's not it just takes a little bit of work but these are all parts that will add to your Internet marketing campaign (more on this later). These are just the base steps to getting your website moving up the ladder on the search results and getting it found. The most important tip we can give our clients is don't put all your eggs in one basket, just because you have a website does not mean that you abandon all other types of advertising. Instead combine print advertising to push traffic to your website, by this I mean don't take out the full page ad and try and tell the customer everything instead take out smaller ads in more media and direct them to your website for more information. It is far more economical to give your customers all the relevant details online than it is to be putting it in print.
If you would like more details on this or other topics concerning your companies website please feel free to contact us for a consultation.
Saturday, September 11, 2010
Trade Show Special for September and October!!!
Need a Trade Show booth to set yourself apart from your competition we have what you need. 10' floor model Pop up Display, including 2 lights and podium carrying case for just $950 +HST. Do you need something that truly showcases your companies brand get your custom graphics applied and it's just $1744. +HST. *Call for Shipping rates
Welcome to the SSB Blog
Here you will find informative information to kick start your web campaign, or if your not on the web with your business we will give you ideas that will save you time and money before starting that important first website. Tradeshow season is upon us and we will also discuss some of the tips and tricks we have learned to maximize your companies exposure while working from a small budget. Marketing shouldn't be a mysterious blackbox, so in this blog we hope to share some ideas so you can start your business off with the right information the first time.
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