Reaching new customers

I had an interesting discussion today with a customer about how to reach new customers.  They have been in business for many years and have recently found that they are missing out as existing customers retire and move on.  Their company like many doesn't have a large advertising budget and they are facing a dilemma as to how and where to best spend their money.  They currently have a website which is performing well but it is mainly used by their existing customer base and they feel is not really bringing in new clients.  So we started discussing some of their major strong points and one is their customer service and their product line which is superior to many of the competitions imported goods.  With this information I suggested that trade shows in the area as well as displays in the local malls may be their best form of advertising.  It would give them the chance to meet new clients in person where they really shine as well as allow the customer to pickup and hold their products first hand.  My other suggestion was to send out something as simple as a Christmas card to their existing clients thanking them for their support for the upcoming holiday season.  This form of advertising goes along way, because someone is more likely to recommend your company if they have a personal relationship there that they can't get from Walmart.  I don't know about you but I have never received a card from Uncle Wally. 

This was just some of the discussion we had on their companies current branding, but if you would like more information on promoting your company or product please feel free to contact us at info@startsmartbusiness.com

Another new site added

Just completed this week is the new corporate website for B&B Climate Care in Orillia, ON.  B&B Climate Care has been serving the Orillia and Muskoka District since 1989.  Specializing in Heating & Cooling systems for both home and business they also are your expert source for your electrical and plumbing needs.
Make sure to check out their new site at http://www.bandbclimatecare.com/

Completed this week

If you are seeking independent medical evaluation make sure to visit IME Plus Evaluations ltd. on their new site at http://www.imeplus.ca/ or for information on what may be effecting your rights as a consumer with the insurance industry visit their blog at http://www.imeplus.blogspot.com/ .

Just completed this week

Make sure to visit the new Internet home of Bob Bellamy real estate we completed this week.  Bob has been a realtor in Barrie, ON for many years and is now bringing his vast experience to you on the Internet.  Make sure to stop by his website.  www.bobbellamy.ca

Also if vintage airplanes interest you visit our on going work for the Canadian International Air Races Blog for the July 16 & 17th 2011 Battle of Britain Air Show.  www.battleofbritain2011.blogspot.com

Is your business website earning you income?

From this past weeks the Globe and Mail, Canadians are spending even more online with an increase of $2.8Billion dollars over the figures from 2007. Click here for full article 
If your answer to the title of this post is NO we would welcome the opportunity to discuss what we can do to help. 

I know what your thinking now though, my business really doesn't loan itself to online sales so how does this apply to me?  Well even though you may not be selling online your customers are still searching for products and services there.  So if they can't find you there your missing out.  We can provide you with several different strategies that can be implemented to a) increase website traffic b) increase relevant search position with search engines and c) track web referrals so you have real information as to the success of your advertising online.

Talk to us today about your website - remember Christmas is just around the corner and can you afford to miss out on those lucrative online sales.