I had an interesting discussion today with a customer about how to reach new customers. They have been in business for many years and have recently found that they are missing out as existing customers retire and move on. Their company like many doesn't have a large advertising budget and they are facing a dilemma as to how and where to best spend their money. They currently have a website which is performing well but it is mainly used by their existing customer base and they feel is not really bringing in new clients. So we started discussing some of their major strong points and one is their customer service and their product line which is superior to many of the competitions imported goods. With this information I suggested that trade shows in the area as well as displays in the local malls may be their best form of advertising. It would give them the chance to meet new clients in person where they really shine as well as allow the customer to pickup and hold their products first hand. My other suggestion was to send out something as simple as a Christmas card to their existing clients thanking them for their support for the upcoming holiday season. This form of advertising goes along way, because someone is more likely to recommend your company if they have a personal relationship there that they can't get from Walmart. I don't know about you but I have never received a card from Uncle Wally.
This was just some of the discussion we had on their companies current branding, but if you would like more information on promoting your company or product please feel free to contact us at info@startsmartbusiness.com
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