Saturday, December 4, 2010

How important are Meta-Tags to your Website?

First lets talk about what a meta tag is if you are not familiar with this term.  A meta tag is a bit of HTML code added to the code of your web page to help search engines categorize the page correctly.  Although not normally visible to the user visiting the website they are a key component to aide in search engine optimization (positioning). 

One key element to making sure your website is correctly indexed is to make sure that relevant pages have their own unique meta tags featuring keywords as well as meta descriptors describing the content of the page.  One warning though is to make sure that the keywords and the meta descriptors are representative of the content of your pages.   These meta descriptors allow you the author to provide a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content.  Hence it gives you control over what the reader will see first when they are viewing search results.  Search position and Page Rank are great but if your prospective client doesn't recognize what you do or sell from the search results being #1 will matter very little if your competition hooks them with a well written slogan.

Meta Tag generation is just one of the services we provide, for more information on how we can help your site call or email us today.  Contact Information

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