Saturday, January 15, 2011
The Value of Stats to your Business
Doing business today has changed drastically in the past 10 years as the use of the Internet has changed how we do advertising. With traditional media it was very difficult to tell when something was working except for direct sales coming through the door. If a customer happened to share where they had found your business this was the only feedback you would receive. Today though with the wealth of analytics software available you can directly track the effectiveness of your message online for very little investment.
This is how it works:
A Small piece of html code is inserted into each of your web pages to assist google in tracking visitors to your site. This will provide very valuable information about your advertising campaigns, telling you where your visitors are coming from, time spent on each page, products they looked at, and even demographic information on your visitors.
The next step for you is to then make sure you incorporate your website address with all of your advertising.
As an example:
The importance of this is say you rent a billboard in Oshawa to promote your company and another one in London, you will be able to see how effective your billboard campaign is by the number of views by region. This can save any business thousands of dollars in wasted advertising by allowing you to see how effective your billboard campaign is by region by the number of views to your site. As the one in Oshawa may give you a return of 10,000 views per month and the London board may only return 250 views in the same month. You obviously will not re-invest in the London board further or look at changing your message for that location.
For additional information on how to reap the benefits of web analytics for your business feel free to contact us for a no obligation consultation.
This is how it works:
A Small piece of html code is inserted into each of your web pages to assist google in tracking visitors to your site. This will provide very valuable information about your advertising campaigns, telling you where your visitors are coming from, time spent on each page, products they looked at, and even demographic information on your visitors.
As an example:
The importance of this is say you rent a billboard in Oshawa to promote your company and another one in London, you will be able to see how effective your billboard campaign is by the number of views by region. This can save any business thousands of dollars in wasted advertising by allowing you to see how effective your billboard campaign is by region by the number of views to your site. As the one in Oshawa may give you a return of 10,000 views per month and the London board may only return 250 views in the same month. You obviously will not re-invest in the London board further or look at changing your message for that location.
For additional information on how to reap the benefits of web analytics for your business feel free to contact us for a no obligation consultation.
Wednesday, January 12, 2011
Need Travel Insurance & Left it to the last minute?
We have all done this at one point or another; you make all your plans to get away on that great vacation. The house is taken care of, mail is redirected for the week, even have the relatives stopping by to check on everything and then you get to the airport and something is just not right, something has been overlooked. But what little Billy is content in his child seat you didn't leave him home alone, then it strikes you we forgot to buy Travel Insurance!!! It is not too late though quickly log onto our most recent customers website http://www.lastminutetravelinsurance.ca/ or http://www.lastminittravel.mobi/ (for mobile devices) and buy the coverage you need quickly and easily.
Saturday, January 8, 2011
Great Deals this month on Tradeshow Supplies
January Specials
All through the month of January we have great deals on Trade show Booths & Supplies. If you don't see it here make sure to send an email to info@startsmartbusiness.com and we will see if we can source it for you.
Check Back each week as we add additional Specials!!!
10' Pop Up Curved Booth
(Choice of Black, Blue or Grey carpeted panels suitable for Velcro image attachment)
Includes:
(Free Shipping within 50km Radius of Barrie, ON)
10' Full Graphics Pop Up Curved Booth (just provide your Artwork!!!)
Includes:
Just $1,465.99 +TAX & Shipping
(Free Shipping within 50km Radius of Barrie, ON)
*Prices valid only for the month of January 2011.
All through the month of January we have great deals on Trade show Booths & Supplies. If you don't see it here make sure to send an email to info@startsmartbusiness.com and we will see if we can source it for you.
Check Back each week as we add additional Specials!!!
10' Pop Up Curved Booth
(Choice of Black, Blue or Grey carpeted panels suitable for Velcro image attachment)
- Convertible Case / Podium with matching Wrap
- 2 Halogen Booth Lights
- Quality 10' Pop Up Booth sets up in minutes and will help set your display apart from your competition.
(Free Shipping within 50km Radius of Barrie, ON)
10' Full Graphics Pop Up Curved Booth (just provide your Artwork!!!)
- Wheeled Transport Case
- 3 Halogen Booth Lights
- Free Graphics Printing (Artwork can be created by our design department for small additional fee)
- Quality 10' Pop Up Booth sets up in minutes and will help set your display apart from your competition.
Just $1,465.99 +TAX & Shipping
(Free Shipping within 50km Radius of Barrie, ON)
*Prices valid only for the month of January 2011.
Saturday, January 1, 2011
Happy New Year from us at StartSmartBusiness
We wish you and your family health and prosperity in 2011.
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