The Value of Stats to your Business

Doing business today has changed drastically in the past 10 years as the use of the Internet has changed how we do advertising.  With traditional media it was very difficult to tell when something was working except for direct sales coming through the door.  If a customer happened to share where they had found your business this was the only feedback you would receive.  Today though with the wealth of analytics software available you can directly track the effectiveness of your message online for very little investment.

This is how it works:

A Small piece of html code is inserted into each of your web pages to assist google in tracking visitors to your site.  This will provide very valuable information about your advertising campaigns, telling you where your visitors are coming from, time spent on each page, products they looked at, and even demographic information on your visitors.

The next step for you is to then make sure you incorporate your website address with all of your advertising. 

As an example:
The importance of this is say you rent a billboard in Oshawa to promote your company and another one in London, you will be able to see how effective your billboard campaign is by the number of views by region.  This can save any business thousands of dollars in wasted advertising by allowing you to see how effective your billboard campaign is by region by the number of views to your site.  As the one in Oshawa may give you a return of 10,000 views per month and the London board may only return 250 views in the same month.  You obviously will not re-invest in the London board further or look at changing your message for that location.

For additional information on how to reap the benefits of web analytics for your business feel free to contact us for a no obligation consultation.