So what is all this hype about blogging, basically it is the explosion of social media into the business world. What is social media, well you see it in Facebook pages, Twitter tweets, Linkedin, etc., but what do these have to do with my business you ask and why blogs, what is a blog?
In short a blog is a personal or corporate diary in short on the internet, where you can broadcast ideas, photos, weblinks and anything else you think might be relevant to your customers. How relevant is having a blog to your business, well have a quick look at some of the large companies who have a blog:
General Motors
Home Depot
This trend continues right down to the small mom and pop shop that uses their blog to communicate new products and ideas with their customers. The most important concept though to this whole social marketing strategy though is to always have new content for your customers. Just like your other marketing you need to continuously be changing and evolving with your clients needs, and unlike this form of marketing a blog gives your customers the opportunity to interact. On your blog customers can ask questions and comment on new products and services all the while providing you the opportunity to respond.
More to follow soon.....
No comments:
Post a Comment