The Year of Social and Email

The Year of Social and Email

How important are Meta-Tags to your Website?

First lets talk about what a meta tag is if you are not familiar with this term.  A meta tag is a bit of HTML code added to the code of your web page to help search engines categorize the page correctly.  Although not normally visible to the user visiting the website they are a key component to aide in search engine optimization (positioning). 

One key element to making sure your website is correctly indexed is to make sure that relevant pages have their own unique meta tags featuring keywords as well as meta descriptors describing the content of the page.  One warning though is to make sure that the keywords and the meta descriptors are representative of the content of your pages.   These meta descriptors allow you the author to provide a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content.  Hence it gives you control over what the reader will see first when they are viewing search results.  Search position and Page Rank are great but if your prospective client doesn't recognize what you do or sell from the search results being #1 will matter very little if your competition hooks them with a well written slogan.

Meta Tag generation is just one of the services we provide, for more information on how we can help your site call or email us today.  Contact Information

A great night at the Barrie Business Bonanza

Well if you missed the Barrie Business Bonanza last night you missed out on a great night of networking.  The event had a great turnout and many new connections were made.  This was our first time attending the Referral Quest event in Barrie and we will definitely be going to the next one. 

If your unfamiliar with the Referral Quest network group be sure to check it out at http://www.referralquest.net/ as it is a great group to make new business connections and new friends.

Barrie Business Bonanza

Come out and see us Wed. Dec 1st, 2010 at the Barrie Business Bonanza from 6pm-9:30pm at The Ranch on 56 Bayfield St., Barrie, ON.  Over 150 businesses from 6 separate business referral groups uniting for a night of networking and business building activity.  Open to the public there is no charge to attend, but please bring a non-perishable food item for the Barrie Food Bank.

                                                                                                                  

We can help with a Social Media Strategy for your business

If your looking for a Social Media solution for your business, give us a call today and we would love to sit down with you to discuss a number of options.  I know the thought for most business owners of creating daily content for blogs and posts on Facebook and Twitter can be a daunting task, and most people just want to get on with doing business.  But don't let this important part of your overall marketing fall by the way side.  We can offer an online marketing solution to work with your existing branding and generate daily or weekly content for you all at a cost effective rate.  Sound good give us a call or email today and lets discuss how we can get a Social Media Strategy working for you today!

Email:  info@startsmartbusiness.com
Tel:  (705) 791-0987 or (705) 818-1056

Swanmore Terrace

This week we completed a site for Swanmore Terrace.  If you are looking for a dining experience away from the ordinary you should visit Swanmore Terrace located at the Stephen Leacock Museum in Orillia, Ontario.  Featuring great views of Brewery Bay year round and the Stephen Leacock National Historic Site, you can take in the patio in season or when it cools down enjoy the warmth of the dining room with great views and a fireplace.  Catering to just lunch, social and corporate events and weddings make sure you add them to your list of places to visit next time your in Orillia.
http://www.swanmoreterrace.com/

Social Media and why it is important to your business

So what is all this hype about blogging, basically it is the explosion of social media into the business world.  What is social media, well you see it in Facebook pages, Twitter tweets, Linkedin, etc., but what do these have to do with my business you ask and why blogs, what is a blog? 

In short a blog is a personal or corporate diary in short on the internet, where you can broadcast ideas, photos, weblinks and anything else you think might be relevant to your customers.  How relevant is having a blog to your business, well have a quick look at some of the large companies who have a blog:
General Motors
Home Depot

This trend continues right down to the small mom and pop shop that uses their blog to communicate new products and ideas with their customers.  The most important concept though to this whole social marketing strategy though is to always have new content for your customers.  Just like your other marketing you need to continuously be changing and evolving with your clients needs, and unlike this form of marketing a blog gives your customers the opportunity to interact.  On your blog customers can ask questions and comment on new products and services all the while providing you the opportunity to respond.

More to follow soon.....